Boardings down at Panhandle airports (see CHART) - The News Herald
The three major airports on the Emerald Coast do not appear immune from hard times in today's slumping economy.
Pensacola Gulf Coast Regional Airport appears to be hurting the most. For each of the first four months of 2009, its drop in boardings has ranged from 16.5 percent to 22.3 percent. The Panama City-Bay County International Airport has seen a drop ranging from 3 percent in March to 8.8 percent in January.
Pensacola does have the most carriers (six) and the most daily flights in and out (76), according to its Web site. Northwest Florida Regional Airport has five carriers and 54 daily flights, while Panama City has two carriers and 11 daily flights.
Randy Curtis, director of Panama City's airport, said "about two-thirds of the balance here is business and military travel."
The Air Force is the main reason for Northwest Florida Regional's stability, said Greg Donovan, Okaloosa County's airports director.
"There's a lot of business activity associated with the military, because if you work for Lockheed and you're connected with the F-35, you can come from Fort Worth on American Eagle," Donovan said. He also referenced that the airport property belongs to Eglin Air Force, which controls the air space.
"We've got involvement with Eglin, we're connected with Hurlburt (Field) and we've got those Army Special Forces coming in here, too," he said. "All those things mean activity here that is resilient to a national downtrend."
Melinda Crawford, interim director of Pensacola's airport, estimated 53 percent of its passengers come on business, 26 percent are connected with the military and 21 percent are classified as "leisure."
At Northwest Florida Regional, the breakdown is 42 percent military/civil service/government contractors, 30 percent leisure and 28 percent business other than military.
All three continue to compete in a market that's known throughout the Southeast as a drive-to destination. Last year, Pensacola added "Gulf Coast" to its name. It also has a $35 million expansion under way. Okaloosa Regional Airport became Northwest Florida Regional last September. The airport's new rental car service facility, fuel farm and aircraft parking area were completed in March at a price tag of $14.7 million.
In Bay County, the $318 million airport near West Bay scheduled for completion in May 2010 has been trumpeting its "international" title for months.
Holy grail
Still, low fares cannot be ignored when it comes to customer appeal, and Pensacola does have low-cost carrier Air Tran. Even so, securing Southwest Airlines remains a sort of holy grail quest for all three airports.
Curtis calls Southwest "one of our major objectives, and they're the cream of the crop."
At the University of West Florida's Haas Center, Rod Lewis is preparing a seven-county report on airlines that is due for delivery July 1.
"Every community is looking for increased air service and low-cost carriers to improve the tourist environment and expand its reach," Lewis said. "The result would be more business and more convention visitors."
What determines the winner in this ongoing contest?
"The number of people employed at each airport, the number of flights in and out and the total number of people they bring into the region," Lewis said. "And having them spend their money in the region that would not have come but for that airport."
Donovan and assistant Mike Stenson have a June 3 meeting scheduled with representatives from Southwest.
But Mike Boyd, who heads aviation consulting firm The Boyd Group in Colorado, doesn't think Southwest will come anytime soon. Boyd is considered a national expert who appeared at Donovan's invitation in Fort Walton Beach last year.
"You have to bang on their door," Boyd said. "They'll say they love you, but they might not be there. They're going to open Milwaukee this fall, and they're not coming to small and mid-size markets right now.
"But you can never trust an airline when they tell you ?no,'" he added. "They'll say they're not coming right up until the day they sign a deal to come there."
As for the overall picture in the near future, Boyd said he is not optimistic.
"The airlines are cutting back in capacity, anticipating a major reduction in travel this fall," he said. "It's not going to be a rosy picture ... about 12 percent less capacity this fall."