I guess it is semantics. The franchise gives them the right to do business in a certain area. The business is then conducted directly with the buyer of the services. I guess "contract" sort of implies to me that the county is directly purchasing goods or services, which they are not in this case. But you are correct SJ, a franchise is a type of contract. I believe technically it would be called a specialized contract? 
The county public info person could probably tell us more, like whether or not MediaCrap has certain performance obligations.

The county public info person could probably tell us more, like whether or not MediaCrap has certain performance obligations.