I have been following the "Beaches Of South Walton" re-branding process and went to the 2-hour presentation yesterday at the workshop at the Walton TDC (it was given in the morning and the same in the afternoon).
Comments both negative and positive were received with open ears. Most of what was presented about the new campaign, including the images, is still under development.
South Walton Fire District (SWFD) lifeguards will report to their towers at eight beach access points this Saturday, March 12, 2011 (see map).
Walton County takes matters into its own hands…
It now seems like a lifetime ago.
The news was bad and utterly unexpected. In late April, a few days after the Deepwater Horizon rig sank, Walton County officials were told that “in 72 hours our beaches would look like a paved parking lot,” recalled Captain Mike Barker of the Walton County Sheriff’s Office.
For lodging providers in Walton County, collecting bed tax is just part of doing business. Explaining why the money is collected and where it goes is not part of the mission for the Beaches of South Walton Tourist Development Council, but it’s becoming an important aspect in the business of running the organization.
“We are misunderstood,” says Tracy Louthain, director of communications for the TDC. Given the chance, she explains not only the basics – how and why the TDC exists – but also what it does with all those bed tax dollars.
Flag Warning System - current flag conditions are posted daily each morning and afternoon at www.swfd.org. For current conditions and flag updates text “SAFETY” to 31279.
