I strongly feel that the little SoWal telephone books benefits the local, small businesses. It helps people who don't live down here full time to find services and establishments that are nearby. When I look at the Ft. Walton/Destin or PCB "big books," I get frustrated because I spend all of my time figuring out what is nearby. And I'm in Walton County at least 25 times a year, so I'd say I'm pretty familiar with the place. I can't imagine being a newbie and trying to find something nearby in the big books -- I mean, they don't know the names of the streets down here, don't know that "Santa Rosa" is the name of most of the area (heck, at first I thought it meant Santa Rosa County!). The little book helps me find, say, the Grayton Beach hardware store or a local carpet cleaning service when I could have never found that in the big books. I also think that the big books tend to make people go to establishments with which they're familiar ... which leads them to Destin or PCB instead of the local businesses.Bump this one up. I would like more opinions iff possible. We have to be careful to see what advertising works for small businesses.
Carry on!