I opened up my Sunday paper today and found an ad for something in Dallas, guess what it is called........http://www.thehouse.com/home.html
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You have got to be kidding me, someone else is using THE ......w/ a broad generic base.
Wonder if the marketing teams are the same?
...and now Starck says..."design is dead". Maybe the same thing will happen to the other THE (TM)! Oh, so trendy. :roll: