Thanks everyone.
I take very little medication, and it has never happened to me before. Interesting that of the two prescriptions I have, they only called about the super expensive one!
To me it feels much like the advertising done by all these drug companies. I don't like feeling pushed into taking drugs...and that is what it felt like. Not like a "friendly reminder" -- it was CVS, so maybe it is their marketing plan. Anyway, I don't like it, so think I will find a different pharmacy.
On the big scale of things, it's not very important, but just one more irritation in a world where these small irritations seem to be multiplying daily. I would much rather they put their energies into excellent customer service when I ask for their service; rather than trying to push their agenda onto me with unwanted soliciting.