$70 for the weekend per person if you pay by the night, $60 if you buy the weekend pass, which is up from $50 last year, $40 the year before and $35 or $30 the year before.
Kid passes at $50 is way too high IMO, especially when so often the themes of the films are about the future we are leaving for our children ($30 would have been more appropriate if the parent ticket price has to be $60).
I agree it would have been nice to not have a price increase, but prices go up because costs go up and subsidies go down. Hopefully $60 for the weekend is the max for a while.
It's still half the price of the Seaside Wine Festival (which I admit I don't attend because it is too $$.)
And while Watercolor bills it as a "Family" event, I really don't think all of the films appeal to most kids - some are very emotional or long and having them running up and down the aisles bored detracts from others enjoyment of the movies.