Carmike Cinemas made it official Wednesday morning with an announcement that they will be the theater to open at Grand Boulevard.
Ground-breaking will take place in mid-November, said Grand Boulevard's director of marketing and public relations Stacey Brady. The target date for opening is July 4, 2012.
Approximately 200 local construction and contractors will work on the complex. And while it's too early to estimate the number of employees to be hired at the Montecito 10, a variety of positions will open as the opening date gets closer.
Due to the seasonality of traffic in our area, the number of employees will vary by season, said Brady.
"This is great news for local residents and the local economy," she said. "We are very excited."
In the Boulevard's plans since the beginning, the deal has been pending for several weeks.
"It all came together rather quickly," said Brady.
Renderings show the theater will be based on Carmike's Majestic in Chattanooga.
"It will be a beautifully upscale complex that will fit in with the surrounding architecture and be part of the town center," said Brady.
When completed, the theater will be easily accessible from U.S. Highway 98, the shops at Grand Boulevard, and Sandestin Resort.
The 40,000-square-foot complex will be built on approximately two acres and sit across from Mitchell's Fish Market and Prudential Coastal Properties on the complex's west end.
The building's architecture is described as contemporary Mediterranean.
This will be no ordinary movie theater, however.
A few unique features people will be excited about include first and foremost Carmike's BigD Large Format Digital Experience that will feature bigger screens, bigger sound and bigger, more luxurious seats providing the ultimate entertainment experience. The auditorium will include a wall-to-wall giant screen measuring 78-feet wide and 35-feet tall, custom luxury seating, 7.1 surround sound, and digital projection for both 2D and 3D features. Seating will be leather high-back rocking seats.
In another innovative move, the theater will offer The Ovation Club. The Ovation Club offers a more intimate viewing experience in a smaller 300-seat theater. The leather seats swing-around and premium food and drinks are an option making for a perfect date night.
Food options will include made-to-order hand-made crab cakes with lemon dill sauce, Caribbean jerk shrimp, and a signature dessert of the Ovation brownie bottom pie. Wine and beer are also an option in its premium upscale 60 seats, pending approval from local authorities.
For the Ovation Club, there is a small additional fee for the movie ticket, but there will be wait staff to take orders for those wanting food and drinks in the more up-scale movie-going experience.
In addition to movies, plans are to use the auditorium for major events such as concerts and possibly experiencing the Super Bowl on the big screen. It will also be available for conferences and parties; maybe Oscar parties, said Brady, and other non-movie events such as church services and live performances such as ballet.
"It will be a fabulous multi-use movie theater," she said.
Tickets for the 10 screening rooms during regular movie showings, however, will be standard ticket prices.
"We are very excited about this entertainment complex coming to Grand Boulevard and feel it is the perfect fit for our town center as it offers quite a unique movie-going experience," said Brady. "This has been in the works for nearly 10 years and residents have been asking for it for a long time. Now, it's coming.
http://www.waltonsun.com/news/movie-7423-theater-experience