Santa Parades into Seaside to Turn on the Town Nov 30

The Merchants of Seaside invite everyone out to “Turn on the Town” on Nov. 30. Saturday morning kicks off with the weekly Seaside Farmers Market from 9 a.m. – 1 p.m. Then grab your spot along Scenic 30A for the Annual South Walton Christmas Parade. This South Walton tradition begins at 4 p.m. in front of Seagrove Plaza. Residents and visitors share in the glory as participants march 1.5 miles down Scenic Highway 30A from Seagrove decked in their Christmas best on festive holiday floats. The parade ends in Seaside as visitors welcome Santa Claus to town in a horse-drawn carriage.

The celebration continues with Turn on the Town at the conclusion of the parade as Santa and Mrs. Claus take the stage in the Seaside Amphitheater. Santa, master of ceremonies for the evening, will invite all of the kids to join him in front of the stage for a sing-a-long before magically brightening up the town. Then, the countdown begins in unison to “Turn on the Town” and exactly on cue, the magnificent 24-foot tree lights up; all of downtown Seaside is illuminated with bright, holiday lights! Following the lighting, bring your camera for photos with the jolly man from 5:30 – 8 p.m. 

Make plans to be in Seaside in December as the merchants bring back the popular Pensacola Symphony Orchestra performing under the stars Dec. 21 at 5:30 p.m. Bring your lawn chairs and blankets and allow the sounds of the season to remind you of all the magic of the holidays! Then roll in New Year’s Eve at the 6th Annual Countdown Seaside: A New Year’s Eve Celebration! On Dec. 31, experience a spectacular, family-friendly party featuring live entertainment, kid’s art projects, street performers and a memorable finale! Festivities begin at 6 p.m.

DECEMBER
Seaside Farmers Market - Saturdays (9 a.m.-1 p.m.)
First Friday ArtWalk - Friday, Dec. 6 (5-8 p.m.)
Pensacola Symphony Orchestra Holiday Pops Concert - Saturday, Dec. 21 (5:30 p.m.)
New Year’s Eve Celebration - Tuesday, December 31 (6 p.m.-12 a.m.)