Not surprising to me. Most of those cities have no, or little, connection to our area. Southwest flights to ECP are from cities which are existing major markets for South Walton. Plus, St Joe is guaranteeing Southwest money for losses so that they don't drop those flights during the first few years, not that they have had to do that yet. Those Southwest flights are extremely popular.
Vision is great for competition, but they need to get more savvy in their destination selections.