An area typically known for groundbreaking architectural inspiration and the birth of New Urbanism with its towns Seaside and Alys Beach, South Walton will now dip into the fashion world with South Walton Fashion Week on October 11-13. This inaugural event will take place in Grand Boulevard’s Town Center at Sandestin in South Walton, Florida.
While South Walton’s beaches usually conjure images of sunglasses, swimsuits and straw hats all the while beckoning such visiting fashionistas like Katie Holmes, India Hicks, Reese Witherspoon and Jessica Simpson. This scenic area now strives for a place on the fashion map with its first fashion week full of dynamic events.
South Walton Fashion Week will call aspiring designers and models for a fashion extravaganza to benefit the Cultural Arts Alliance of Walton County while also paying homage to their local designers, as well as spotlighting upscale boutiques during the event series.
Designers may apply for the “Emerging Designers Show” beginning June 15, 2013 through August 31, 2013. Applications must be submitted at swfw.org. Celebrity judges include Cassie McConnell Kelley, author of style blog Womanista.and wife of Lady Antebellum’s Charles Kelley.
To purchase tickets, visit swfw.org. See ticket pricing and event schedule below: All schedules subject to change.
FRIDAY, OCTOBER 11, 2013 - $50 Advance / $65 Door
VIP Party + Style Lounge: 7PM - 9PM
SHOPTHEBLOCK: 9:01PM - 11:00PM
Exclusive After-Hours Styling/Shopping Experience
SATURDAY, OCTOBER 12, 2013 - $50 Advance / $65 Door
Pre-Party: 6:00PM - 7:00PM
Exclusive Runway Shows: 7:00PM - 8:30PM (Official Lineup TBA)
Emerging Designer Show: 8:30PM - 9:00PM
After-Party: 9:00PM - 11:00PM (Featuring DJ Brian B)
SUNDAY, OCTOBER 13, 2013 - $20 Advance / $25 Door / Students
Enter Free
SW Accessories Show: 2:00PM - 2:30PM
OVERTHETOP: 2:30PM - 3:00PM
Young Designer Accessories Show
SW Children's Boutique Shows: 3:00PM - 4:00PM
For more information, please contact Jennifer Steele, Executive
Director of the Cultural Arts Alliance at (850) 622-5970,
info@swfw.org or visit swfw.org for more information. South
Walton Fashion Week will take place in Grand Boulevard at Sandestin’s Town Center

While South Walton’s beaches usually conjure images of sunglasses, swimsuits and straw hats all the while beckoning such visiting fashionistas like Katie Holmes, India Hicks, Reese Witherspoon and Jessica Simpson. This scenic area now strives for a place on the fashion map with its first fashion week full of dynamic events.
South Walton Fashion Week will call aspiring designers and models for a fashion extravaganza to benefit the Cultural Arts Alliance of Walton County while also paying homage to their local designers, as well as spotlighting upscale boutiques during the event series.
Designers may apply for the “Emerging Designers Show” beginning June 15, 2013 through August 31, 2013. Applications must be submitted at swfw.org. Celebrity judges include Cassie McConnell Kelley, author of style blog Womanista.and wife of Lady Antebellum’s Charles Kelley.
To purchase tickets, visit swfw.org. See ticket pricing and event schedule below: All schedules subject to change.
FRIDAY, OCTOBER 11, 2013 - $50 Advance / $65 Door
VIP Party + Style Lounge: 7PM - 9PM
SHOPTHEBLOCK: 9:01PM - 11:00PM
Exclusive After-Hours Styling/Shopping Experience
SATURDAY, OCTOBER 12, 2013 - $50 Advance / $65 Door
Pre-Party: 6:00PM - 7:00PM
Exclusive Runway Shows: 7:00PM - 8:30PM (Official Lineup TBA)
Emerging Designer Show: 8:30PM - 9:00PM
After-Party: 9:00PM - 11:00PM (Featuring DJ Brian B)
SUNDAY, OCTOBER 13, 2013 - $20 Advance / $25 Door / Students
Enter Free
SW Accessories Show: 2:00PM - 2:30PM
OVERTHETOP: 2:30PM - 3:00PM
Young Designer Accessories Show
SW Children's Boutique Shows: 3:00PM - 4:00PM
For more information, please contact Jennifer Steele, Executive
Director of the Cultural Arts Alliance at (850) 622-5970,
info@swfw.org or visit swfw.org for more information. South
Walton Fashion Week will take place in Grand Boulevard at Sandestin’s Town Center

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