FPRA_The Beach

[Sea Sothebys]

The Florida Public Relations Association is hosting a speaker who will give their insight to "The Beach" campaign. The speaker is from the ad agency who created the campaign.

I am not a member of the FPRA but have been considering joining, as I have a marketing business. Those who write press releases and see the value of public relations in their marketing plans may be interested in this association.

I attached the flyer that was sent to me in case others are interested in coming to the event. With all due respect to the hosts, I certainly don't think it will be a forum to protest the campaign.

 

[SHELLY]

At $20 a pop, I think I'll pass.

I have a feeling, deep in my gut, that this campaign is going to be a big orange bomb.

On the Weather Channel this weekend I saw adverts for "The Emerald Coast," which certainly had a better ring to it that THE™ Beach (which sounds more like the title of a Horror B-Movie).

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[scooterbug44]

On the Weather Channel this weekend I saw adverts for "The Emerald Coast," which certainly had a better ring to it that THE? Beach (which sounds more like the title of a Horror B-Movie).
.

Or a Leonardo Dicraprio film :roll:.

 

[John R]

linkee no workee

 

[Kurt]

Join us at Santa Rosa Golf & Beach Club for the
Northwest Florida Coast FPRA Luncheon
“The Beach” - Building a Brand for Our Region
Tuesday, March 18
11:30 a.m. - 1 p.m.
RSVP with lunch selection to Tiffany McCaskill at tmccaskill@beachesofsouthwalton.com
or call 850-267-1216 ext. 121 by March 13
* Members: $15 * Non-Members: $20
NOTE: No-shows will be billed the full amount. If you must cancel, please do so at least 24 hours in advance.
Special thanks to Santa Rosa Golf & Beach Club
Lunch Selections:
- Beach Club Chicken Salad Croissant with Fruit
- Blackened or Grilled Shrimp or Caesar Salad
Join the Northwest Florida Coast Chapter of FPRA as we welcome Toni Vinterella Kemper from Lewis
Communications to provide insight into “The Beach,” a regional campaign to unite our four county region and increase national and international awareness, support our local tourism and economic development
professionals and grow our market. Toni will take us through the process that was employed in creation of this brand and messaging platform that will become a powerful regional “halo” brand. She will also touch on the toolkit and how partners can integrate this new
campaign into their marketing efforts.
“The Beach” - A Way of Life That Will Change Yours

 

[GoodWitch58]

"Halo".

geez, the more I hear, the worse it sounds...

 

[yippie]

We have a brand. What planet did this advertising agency fly in from and better yet, what planet did the person who thinks we need a "new" brand come from? Surely no one locally.

Let' see, how much money has been spent on the current successful "Beaches of South Walton" brand? I can see the red and white umbrellas when I close my eyes.

Hummmmmm.. someone spent a bundle on this mess.

 

[Sea Sothebys]

I'll write an overview of the event and try to be as neutral as possible--- so SoWallers have an update. That is of course, if I can make the event.

 

[SHELLY]

I'll write an overview of the event and try to be as neutral as possible--- so SoWallers have an update. That is of course, if I can make the event.

Thanks....

Oh!....and order the Blackened Shrimp Caesar Salad.


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[seaside2]

"Halo"??
Is this kind of like ring around the toilet bowl?